How can leaders get the growth vibe on the inside of their companies to match their external marketing and sales efforts? As with most things, it starts with the top.
The office products brand has improved the flexibility, availability and scalability of its IT environment, reducing risk and enabling it to quickly respond to changing business requirements.
Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.
Even though there is an element of surprise to the announcement, some observers say it makes sense, and see the Lorillard acquisition by Reynolds as a logical trigger.
