Corporate Governance

How to best utilize supply chain services in a multi-channel environment.

Polaroid utilizes a Web-enabled tool to capture low-cost transportation needs.

As a New Jersey native, it's been tough to handle the endless barrage of jokes about big hair, shopping malls and the bizarre odors that perpetually cling to the Turnpike like a bad case of head lice.

Companies accept contract compliance breakdowns as a fact of life and have done so for years.

The Crayola brand owner draws on Siebel to brighten trade promotions.

CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management.

Cheez-It Gets a New Twist

The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors."