Since bakeries require production before orders are confirmed, Warburtons was challenged to find an accurate forecasting solution to improve its planning.
Coca-Cola recently announced its commitment to invest $2 billion in China over the next three years in new plant and distribution infrastructure, sales and marketing, and R&D.
To support the growth of new-to-world products with uncertain demand, R.J. Reynolds realized it could not rest on its laurels, and an innovative approach to the supply chain would have to be developed.
CGT Executive Editor Kara Romanow gets McCreery's take on the factors and practices that are preventing efficiency between retailer and manufacturer collaboration, and how to create better synergies.