Calvin Klein Enters Global Golf Apparel Agreement
Calvin Klein Inc., a wholly owned subsidiary of Phillips-Van Heusen Corporation, enters into a strategic licensing agreement with Premium Golf Brands (PGB), Europe's largest supplier of golf apparel, to manufacture and distribute men's and women's golf apparel and accessories under the 'Calvin Klein Golf' brand name. PGB replaces a prior licensee in this market.
Tom Murry, Calvin Klein Inc.'s president and CEO, says, "We believe that Premium Golf Brands is an exceptional choice for Calvin Klein as we expand our presence in the global golf market. We are confident that the company understands the importance we associate with the brand and has the skills, market knowledge, and relationships to take Calvin Klein to the international golf market. PGB's leadership position in the European golf market, experience, and success to date speak volumes, and we are delighted to announce this new partnership."
Under the multi-year agreement, PGB will be the exclusive global licensee for men's and women's golf clothing and accessories. PGB had been the European distributor for the predecessor licensee from the time that the Calvin Klein Golf brand was launched in early 2008 and presently operates Calvin Klein Golf showrooms in Cork, Ireland; London and Manchester, UK; Villamoura, Portugal; Berlin, Germany; and Costa del Sol, Spain.
Tom Murry, Calvin Klein Inc.'s president and CEO, says, "We believe that Premium Golf Brands is an exceptional choice for Calvin Klein as we expand our presence in the global golf market. We are confident that the company understands the importance we associate with the brand and has the skills, market knowledge, and relationships to take Calvin Klein to the international golf market. PGB's leadership position in the European golf market, experience, and success to date speak volumes, and we are delighted to announce this new partnership."
Under the multi-year agreement, PGB will be the exclusive global licensee for men's and women's golf clothing and accessories. PGB had been the European distributor for the predecessor licensee from the time that the Calvin Klein Golf brand was launched in early 2008 and presently operates Calvin Klein Golf showrooms in Cork, Ireland; London and Manchester, UK; Villamoura, Portugal; Berlin, Germany; and Costa del Sol, Spain.