Corporate Governance

The hike will increase analytics' share of the marketing budget from about 5.0% to just under 22.0%.

Farm & Oven Snacks recently announced that it is being sold by Amazon – no easy feat for any industry newcomer. So, CGT couldn’t pass up the chance to ask co-founder Mike Senackerib how he did it.

Chief accounting officer Elizabeth Dreyer will serve as interim CFO until a permanent replacement is found.

The global cosmetics company will use the Salesforce Commerce Cloud to expand its digital presence worldwide and create more personalized shopping experiences.

Inmar, Winston-Salem, North Carolina, has acquired Detroit-based Reach-Influence, a marketing analytics company focused on powering the shopper experience to leverage retail shopper data to increase sales.

Freeze-dried fruit brand Crispy Green, Fairfield, New Jersey, named New York-based Fastlane Communications as its agency of record.

The Tillamook County Creamery Association, an Oregon-based farmer-owned cooperative, selected The Mars Agency, Detroit, as its agency of record.

Andy’s Frozen Custard, Springfield, Missouri, has selected Franke Group affiliate S2K Graphics, Chatsworth, California, as its exclusive P-O-P partner as the franchise continues to expand into new regions.