The deal is approximately valued at $1.7B and is expected to enhance E2open’s supply chain execution capabilities with BluJay’s transportation management software and global trade capabilities.
Coca-Cola HBC is expected to digitally transform its supply chain by leveraging flexible processes to support fast decision-making and adapt quickly to changing business environments and consumer demand.
With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.
Whether you missed the virtual experience or you just want to dig a bit deeper into some of the content, you can still watch all of the keynotes, sessions and panels on your own time.