Connecting Category Management To Shopper ExperienceShifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price. How Lidl, Hormel, Kellanova Are Rethinking Category ManagementOnce considered a mature discipline, category management is now undergoing an evolution. 3 Ways AI Will Bring Category Management Into a New Era AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.
