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Category Management

How Lidl, Hormel, Kellanova Are Rethinking Category Management
Once considered a mature discipline, category management is now undergoing an evolution.
3 Ways AI Will Bring Category Management Into a New Era
AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.

Connecting Category Management To Shopper Experience

Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price.

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