Hershey Restructures Org to Streamline Category Management, Marketing, Consumer InsightsWith what it calls "One Hershey,'" the company centralizes global brand marketing, creating streamlined processes under a single integrated structure for brand growth, category management and consumer insights. How PepsiCo Is Scaling AI Personalization to Fuel Cross-Sells and Subscriptions at GatoradeData insights at PepsiCo have pointed to an increased expectation for brands to design products that meet consumers' unique interest and lifestyles. From AI to Agency: What Are We Building and Who Does it Serve? AI is no longer experimental in the consumer markets. It’s gone operational. The Data Alchemy of Co-Marketing Initiatives The modern co-marketing process harkens back to the study of alchemy, which married science and philosophy. Now, brands are working together to combine tech with culture. Connecting the Dots: Joe Sta-Romana’s Data-First Blueprint for Haleon Learn how he's modernized retail partnerships since joining the ranks of Haleon's leadership team just over a year ago. Coty Expands AI Ecosystem, Adds Generative Asset Optimization The latest use cases include AI-enabled advanced consumer persona insights and generative-powered digital asset creation. Unilever to Work With Google Cloud on Five-Year AI, Data Partnership Unilever looks to overhaul its end-to-end operations through advanced analytics, artificial intelligence and new marketing capabilities. Kraft Heinz Pauses Split, Shifts to $600 Million Business Optimization The company will invest the funds primarily across its North American business, optimizing efforts in marketing, sales and R&D. Bel Group Hires Peter McGuinness to Lead North America Business Learn who will lead the GoGo Squeez, Baby Bel, Laughing Cow, Boursin, Kaukauna, Merkts and Price's brands in the North America region. Post Consumer Brands Hires Greg Pearson as Its Leader Learn who will oversee the portfolio of food and cereal brands such as Pebbles, Honey Bunches of Oats and Honey-Comb. First Previous 1 2 3 Next Last
