Unilever's Blueprint for Turning Impressions Into AffiliationBy capitalizing on high-intent cultural peaks and co-authoring content with trusted creators on YouTube, Unilever is shifting from chasing reach to building sustained brand desire. Henkel Acquires Not Your Mother's Haircare BrandThe transaction includes buying out parent company DeMert Brands from private equity firm Main Post Partners. Lacoste Invests in AI-Enabled Global Marketplace Expansion This lets Lacoste maintain control over its brand experience across multiple channels. Unilever Grows Supplement Portfolio With Grüns Acquisition The moves is part of an overall strategy to build stronger portfolios in four categories: beauty and wellness, personal care, home care and nutrition. E.l.f. Shuffles Leadership: Hires CMO, Promotes Ekta Chopra, Kory Marchisotto The leadership changes will impact the company's IT and marketing functions. Mark Anthony Group to Expand RTD Presence With Finnish Long Acquisition The company became interested in Finnish Long Drink for its established strong momentum and clear point of differentiation in the RTD space. Conagra Names John Brase CEO Brase takes over for Sean Connolly, who is stepping down on May 31 after more than a decade of leadership. McCormick, Unilever $15B Deal to Create 'Global Flavor Leader' Unilever will receive $15.7 billion in cash for the transaction, which is expected to close by mid 2027. Herschel Supply Co., Digital Brands Group Fight Counterfeiting With AI The platform identifies counterfeit products, unauthorized sellers and trademark infringements, helping to address a growing challenge in the retail industry. PepsiCo Expands Efforts 'Away From Home' The openings signify the snack giant’s newest effort to expand its presence in the away-from-home channel. 1 2 3 Next Last
