Business Intelligence (BI)

Footwear company Skechers is investing in its integrated business planning (IBP) capabilities by tapping artificial intelligence to more efficiently meet consumer demand.

Mars, Inc. is looking to double its snacking business over the next decade, scaling innovation across its portfolio via a new global research and development hub on its Goose Island campus.

The furniture company has put in place a new data integration platform aimed at breaking down silos and enhancing decision-making throughout the business.

Many CG and retail companies have been either upgrading or overhauling their tech stack. What often bottlenecks progress is a lack of understanding in how to handle the data that comes with these infrastructure updates.

Unilever is ramping up its R&D efforts, launching initiatives across its tech-powered innovation labs, including Horizon3 Labs and the Datalab Ecosystem, both of which saw major developments in November.

In an effort to reduce cart abandonment and re-engage its consumers, The Honest Company has been working with paid media to elevate targeted audience marketing and drive increased conversion rates.

How companies like Colgate-Palmolive, Henkel, and PepsiCo are working to meet today’s new data mandates

With the rise of digital marketing, a transformative change has emerged, enabling direct-to-consumer (D2C) brands to harness rich datasets and establish powerful marketing connections.