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Study Looks at Sales and Marketing for Consumer Goods Manufacturers
The IDC Manufacturing Insights report, "Business Strategy: Digital Transformation in Consumer Products Sales and Marketing," is now available. In its seventh year, this study takes another look at sales and marketing for consumer goods manufacturers. -
Changing Priorities in Consumer Goods: Supply Chain is Key to Unlocking the Growth Agenda
A well-managed and flexible supply chain is as important nowif not morethan ever before. In order to achieve the adaptability necessary to spur and sustain growth, retailers should take the following three actions.
