Brown-Forman Announces COO Succession
As a next step in a succession planning process that has occurred over the last several years, Brown-Forman announces that long-term senior executive James L. Bareuther has been appointed to the new position of executive vice president for global business development, effective May 1. He will continue to report to Brown-Forman Chief Executive Officer Paul Varga.
In his new role, Bareuther will continue to serve on the company's most senior leadership team and he will be responsible for Brown-Forman's work with key industry organizations in the global spirits and wine business. He will be particularly active with The Distilled Spirits Council of the United States (DISCUS), The Century Council, and the Wine Institute, and will work very closely with the company's corporate affairs team on global trade policies and practices.
Brown-Forman also announces that Mark McCallum has been named to succeed Bareuther as the company's executive vice president and chief operating officer, effective May 1. In his new role, McCallum will be responsible for Brown-Forman's regional business activities across the globe. He, too, will report to CEO Paul Varga.
McCallum joined Brown-Forman in 2003 as chief marketing officer for its spirits brands and in 2006, he was promoted to chief brands officer, responsible for the global brand development and marketing for all of the company's spirits and wines brands. Prior to joining Brown-Forman, McCallum spent 25 years in executive positions around the world with Darden Restaurants, Vlasic Foods International, the Campbell Soup Company, and General Foods/Cadbury Schweppes, PLC.
In his new role, Bareuther will continue to serve on the company's most senior leadership team and he will be responsible for Brown-Forman's work with key industry organizations in the global spirits and wine business. He will be particularly active with The Distilled Spirits Council of the United States (DISCUS), The Century Council, and the Wine Institute, and will work very closely with the company's corporate affairs team on global trade policies and practices.
Brown-Forman also announces that Mark McCallum has been named to succeed Bareuther as the company's executive vice president and chief operating officer, effective May 1. In his new role, McCallum will be responsible for Brown-Forman's regional business activities across the globe. He, too, will report to CEO Paul Varga.
McCallum joined Brown-Forman in 2003 as chief marketing officer for its spirits brands and in 2006, he was promoted to chief brands officer, responsible for the global brand development and marketing for all of the company's spirits and wines brands. Prior to joining Brown-Forman, McCallum spent 25 years in executive positions around the world with Darden Restaurants, Vlasic Foods International, the Campbell Soup Company, and General Foods/Cadbury Schweppes, PLC.