Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/24/2025
Goya Launches Mobile-First Website Emphasizing Recipe Discovery
Goya Foods has launched a new website to help shoppers find recipe inspiration, placing an emphasis on the mobile experience since that accounts for a majority of the brand’s web traffic. - 3/16/2025
Retail Industry Is Leading the Way in MACH Adoption: Study
Ninety-one percent of organizations have increased their MACH infrastructure in the past year, with retailers leading the pack. Learn more. - 3/9/2025
AI-Driven Customer Service Requests From Autonomous Agents To Drastically Increase, Says Gartner
Much of the focus on artificial intelligence’s impacts on customer service has been on increasing efficiency by having bots address basic questions, but AI agents are set to become much more autonomous, able to handle complex tasks on their own, according to Gartner. - 2/20/2025
CDAOs Struggle to Demonstrate Impact of AI: Gartner
Companies may want to be data-driven, but the executives in charge of proving the value of that data are struggling with their core mission, according to a new report from Gartner. - 1/23/2025
Henkel Leans Into Smart Codes to Expand Packaging Accessibility
Henkel’s All Free Clear is incorporating NaviLens smart codes on its packages to help customers with low vision or blindness. - 1/20/2025
L’Oreal Is Using Gen AI To Boost Product Personalization
L’Oreal is using generative artificial intelligence to help its global team of 4,000 researchers develop new products and reformulate existing ones. - 1/12/2025
CPGs Will Look Beyond Volume and Price to Power Growth: Deloitte
CPGs have weathered the volatile economy since the beginning of the COVID-19 pandemic by raising prices to compensate for increased costs and seeking to boost volume through advertising and promotional discounts. However, research suggests that those strategies won’t be enough to sustain growth in 2025. - 1/7/2025
AI Expansion Projects Likely to Surge in CPG: IBM
Retail and CPG executives expect to expand their use of AI throughout all areas of their business next year, according to a global study from the IBM Institute of Business Value, Embedding AI in Your Brand’s DNA, which reports spending on the technology outside of IT operations could increase by 52%. - 1/5/2025
Dynamic Pricing Risks Eroding Consumer Trust: Gartner
A survey of 303 U.S. consumers conducted in October found that 68% reported that dynamic pricing made them feel like they were taken advantage of. Learn more. - 12/5/2024
Unilever Hits Up AI Hippo for Lifebuoy Brand Engagement
An AI hippo developed for Unilever’s U.K.-based Lifebuoy brand is providing personalized lessons in handwashing to kids around the world.
