Samantha Nelson is a former Senior Editor - Content for P2PI.org. She covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.
Johnsonville Sausage may have made up the "Bratsgiving" holiday, but thanks in part to the manufacturer's willingness to tailor unique activations, the August grilling program has become a regular calendar event for a growing list of major retailers.
Sales of Tyson Foods' Grilled & Ready chicken were struggling as part of a total decline in foot traffic within the frozen department at Kroger stores. So the brand and retailer set out to develop a program that would drive awareness and trial by touting the product's convenience.