Samantha Nelson
ARTICLES BY THIS AUTHOR
- 12/4/2025
How Challenger Brands Are Beating Major CPGs on Visibility
A new report analyzes how major CPGs are faring on Amazon compared to these challengers and Amazon’s private label. - 12/1/2025
How CPGs Like Kellanova Scale Shelf Intelligence From Regional Pilots to National Rollouts
As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap. - 10/27/2025
Connecting Category Management To Shopper Experience
Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price. - 9/25/2025
How Beverage Teams Can Improve On-Shelf Availability at Scale
The beverage category has become increasingly segmented and competitive, which means both category leaders and challenger brands must be cognizant of their OSA. Learn about the tools, tech, and tactics that can help ensure they’re in the consideration set. - 8/24/2025
Supply Chain Leaders Face ‘Disconnect’ in How They Measure Effectiveness: Gartner
They should delegate basic operational tasks to focus more on long-term strategies. - 8/5/2025
Kenvue Scales Sustainable Design at Costco, Walmart and Beyond
From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals. - 7/29/2025
How to Seize the Advantages of Image Recognition, Visual Intelligence
To unlock this potential, companies must figure out how to make the most of emerging technologies even as the entire consumer packaged goods industry faces major challenges. - 7/2/2025
Don’t Mistake Rebranded Chatbots for True Agentic AI, Gartner Warns
While there are thousands of vendors purporting to sell agentic AI, Gartner believes only about 130 are actually offering the technology. - 6/19/2025
Consumer Buying Trends to Shift Amid Rising Grocery Prices: Study
Gen Z and millennials were the most concerned about rising prices. Learn more. - 6/15/2025
PepsiCo and Tesco CEOs to Lead Consumer Goods Forum
The CGF unites the leaders of more than 400 companies spread across 70 companies, helping them navigate the disruptive business environment through networking and thought leadership sharing events.
