Samantha Nelson
ARTICLES BY THIS AUTHOR
- 1/12/2025
CPGs Will Look Beyond Volume and Price to Power Growth: Deloitte
CPGs have weathered the volatile economy since the beginning of the COVID-19 pandemic by raising prices to compensate for increased costs and seeking to boost volume through advertising and promotional discounts. However, research suggests that those strategies won’t be enough to sustain growth in 2025. - 1/7/2025
AI Expansion Projects Likely to Surge in CPG: IBM
Retail and CPG executives expect to expand their use of AI throughout all areas of their business next year, according to a global study from the IBM Institute of Business Value, Embedding AI in Your Brand’s DNA, which reports spending on the technology outside of IT operations could increase by 52%. - 1/5/2025
Dynamic Pricing Risks Eroding Consumer Trust: Gartner
A survey of 303 U.S. consumers conducted in October found that 68% reported that dynamic pricing made them feel like they were taken advantage of. Learn more. - 12/5/2024
Unilever Hits Up AI Hippo for Lifebuoy Brand Engagement
An AI hippo developed for Unilever’s U.K.-based Lifebuoy brand is providing personalized lessons in handwashing to kids around the world. - 12/5/2024
Tata Consumer Products Taps Forecasting Tool to Improve Tea Blending
Tea company Tata Consumer Products Limited is optimizing the procurement of raw materials used in its teas and improving planning for the blending process. - 12/2/2024
KNS Invests in Merchandising, E-commerce, and Brand Growth With Two New Hires: Jim Weinberg and Mike Kelly
Footwear designer and drop shipper KNS has hired two executives who will focus on driving brand, merchandising, and e-commerce growth. - 11/26/2024
Google Survey Digs Into Where Emerging Leaders are Using Generative AI
Business use of generative AI is expected to increase rapidly as a new generation of leaders embraces the technology, according to a study conducted by The Harris Poll for Google. - 11/14/2024
Retail & Consumer CEOs Will Tap COVID Playbooks to Navigate Uncertainty: Report
Even as they keep a close eye on geopolitical conflicts and volatile global economies, industry leaders are confident that the lessons they learned navigating the COVID-19 pandemic will help them weather whatever comes next. - 10/31/2024
Businesses Eager for AI Gains, But Caution Slows Adoption: Report
Business executives see the revolutionary potential for artificial intelligence, but concerns about its risk and rewards mean that only some companies are actually ready to fully integrate the technology into their operations. - 10/8/2024
Chosen Foods Gets Supply Chain Data Boost
Chosen Foods is reducing its food waste, bringing it close to zero, and creating a more agile, data-driven supply chain.
