Samantha Nelson
ARTICLES BY THIS AUTHOR
- 3/19/2026
Gopuff Scales Its Ad Measurement as Brands Demand Clear ROI
Gopuff's pilot program has grown to an always-on measurement tool that allows brands to track the long-term impact of their campaigns. - 3/18/2026
AI Could Cause a Shakeup in $58 Billion Productivity Tools Market, Predicts Gartner
Gartner predicts that by 2027, generative AI will cause the first true shakeup in the $58 billion productivity tools market in 30 years. - 3/18/2026
Mondelez’s Multiyear Supply Chain Play for Snack Market Growth
Mondelez International has launched a multiyear program to improve its supply chain and packaging capabilities. - 12/4/2025
How Challenger Brands Are Beating Major CPGs on Visibility
A new report analyzes how major CPGs are faring on Amazon compared to these challengers and Amazon’s private label. - 12/1/2025
How CPGs Like Kellanova Scale Shelf Intelligence From Regional Pilots to National Rollouts
As retailers and brands race to connect digital insights with real-world execution, shelf intelligence has emerged as a powerful tool to bridge the gap. - 10/27/2025
Connecting Category Management To Shopper Experience
Shifting consumer behaviors, emerging product categories and an unstable economy are creating a host of new challenges for retailers and CPGs trying to answer the age-old question of how to stock the right products at the right price. - 9/25/2025
How Beverage Teams Can Improve On-Shelf Availability at Scale
The beverage category has become increasingly segmented and competitive, which means both category leaders and challenger brands must be cognizant of their OSA. Learn about the tools, tech, and tactics that can help ensure they’re in the consideration set. - 8/24/2025
Supply Chain Leaders Face ‘Disconnect’ in How They Measure Effectiveness: Gartner
They should delegate basic operational tasks to focus more on long-term strategies. - 8/5/2025
Kenvue Scales Sustainable Design at Costco, Walmart and Beyond
From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals. - 7/29/2025
How to Seize the Advantages of Image Recognition, Visual Intelligence
To unlock this potential, companies must figure out how to make the most of emerging technologies even as the entire consumer packaged goods industry faces major challenges.
