Samantha Nelson
ARTICLES BY THIS AUTHOR
- 12/5/2024
Unilever Hits Up AI Hippo for Lifebuoy Brand Engagement
An AI hippo developed for Unilever’s U.K.-based Lifebuoy brand is providing personalized lessons in handwashing to kids around the world. - 12/5/2024
Tata Consumer Products Taps Forecasting Tool to Improve Tea Blending
Tea company Tata Consumer Products Limited is optimizing the procurement of raw materials used in its teas and improving planning for the blending process. - 12/2/2024
KNS Invests in Merchandising, E-commerce, and Brand Growth With Two New Hires: Jim Weinberg and Mike Kelly
Footwear designer and drop shipper KNS has hired two executives who will focus on driving brand, merchandising, and e-commerce growth. - 11/26/2024
Google Survey Digs Into Where Emerging Leaders are Using Generative AI
Business use of generative AI is expected to increase rapidly as a new generation of leaders embraces the technology, according to a study conducted by The Harris Poll for Google. - 11/14/2024
Retail & Consumer CEOs Will Tap COVID Playbooks to Navigate Uncertainty: Report
Even as they keep a close eye on geopolitical conflicts and volatile global economies, industry leaders are confident that the lessons they learned navigating the COVID-19 pandemic will help them weather whatever comes next. - 10/31/2024
Businesses Eager for AI Gains, But Caution Slows Adoption: Report
Business executives see the revolutionary potential for artificial intelligence, but concerns about its risk and rewards mean that only some companies are actually ready to fully integrate the technology into their operations. - 10/8/2024
Chosen Foods Gets Supply Chain Data Boost
Chosen Foods is reducing its food waste, bringing it close to zero, and creating a more agile, data-driven supply chain. - 10/6/2024
Retailers Resistant to Taking Pricing Risks, Optimization Needed: Report
Retailers are resistant to taking risks that involve their pricing because it can hurt both sales and brand perception, but optimizing strategies can make it easier to quickly respond to changes in shopper behavior and market changes. - 9/23/2024
Marketers Are Excited About GenAI, But Foggy On Business Impact
Generative AI is being heavily used in marketing efforts, but 90% of CMOs admit they don’t fully understand how the technology will impact their business processes. Get more research findings. - 9/18/2024
Personal Care Brands Jumping on Personalization and Convenience, Per NielsenIQ
The impacts of COVID-19 on the beauty industry are still being felt and personal care brands must invest in keeping up with new trends, according to NielsenIQ’s Global Beauty Innovation Report. Get more findings.
