Samantha Nelson
ARTICLES BY THIS AUTHOR
- 7/16/2024
Even With Price Increases, Consumers Less Likely to Switch Beverage Brands: Survey
If brands needed yet another reason to prioritize discoverability for digital grocery, here’s one more: Even consumers with low loyalty to e-commerce usage had online baskets that were more than double the size of their in-store ones. - 7/14/2024
ChatGPT Still Low On Consumers’ Choice of Customer Service: Study
While generative AI is expected to play an increased role in digital customer journeys, very few people are currently turning to tools like ChatGPT for answers, according to one report. - 6/25/2024
Companies Like P&G and Kenvue Prepare for 2D Barcode Overhaul
Procter & Gamble and Kenvue are among the 20 companies that have signed on to support GS1 US’ Sunrise 2027 initiative by placing QR codes on their packages or ensuring that their POS systems are equipped to scan them. - 5/27/2024
Ben & Jerry’s Packaging Rebrand Prompts Digital Asset Management Overhaul
Ben & Jerry’s investments in digital asset management are paying off after a recent packaging rebrand. - 5/12/2024
Adore Me Gets Customizable Design Boost Through Generative AI
A new generative AI-powered tool allows customers to design their own bralettes and panty sets. Learn more. - 5/1/2024
Beam Suntory Rebrand a Nod to Global Growth
A decade after Suntory Holding acquired American bourbon maker Jim Beam to create Beam Suntory, the Beam name has been dropped as the company focuses on global efforts in the premium spirits category. - 4/28/2024
JIA Home’s Speed-to-Market Investments Continue to Pay Off
A few years post-investment, the home decor company has cut the length of its sales cycle to help more than double annual sales. - 4/28/2024
Gartner: Why AI Misconceptions May Hurt Supply Chain Tech Talent
Recent research from Gartner warns that a disconnect about generative AI could hurt supply chain functions unless leaders find ways to reassure their current and prospective employees. - 4/21/2024
Amazon Details Employees’ Role In AI Model Improvement
Amazon shared more details about how it's improving the AI used in its cashierless checkout technology in response to concerns that employees are monitoring transactions. - 4/15/2024
Consumer Goods Forum Tackling Upstream Food Loss Across the Supply Chain With Free Tool
The Consumer Goods Forum has teamed with WWF to tackle food waste by launching a free tool that can estimate how much surplus food was left in fields and what was lost in later stages of the supply chain such as processing and packing.
