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Mark Osborn

Vice President, Digital Strategy & Business Planning

Mark Osborn is SAP's vice president, digital strategy and business planning for consumer products, focusing on strategy and thought leadership development, managing strategic growth initiatives, and operations and go-to-market planning. Prior to his current role, Mark was the global lead for SAP Consumer Products industry marketing. He holds a B.A. from Washington University in St. Louis, Missouri, and an M.B.A. from the University of Minnesota’s Carlson School of Management.

Blog posts by this author

January 2019

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
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