ARTICLES BY THIS AUTHOR
A New Era of Business Creativity
Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
The Circular Economy: Driving a New Wave of Growth
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
Consumer Products Unbound: 2019 and Beyond
To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
Blockchain: Farm to Consumer is a Journey of Trust
The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency.
Sensor, Meet Sensor: The Autonomous Future of Consumer Goods
How will consumer goods companies forecast future product demand? By asking their vending machines.
‘To’ or ‘For’ Consumers? Shifting Perspectives for Driving Growth
Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.
Using AI to Serve 'Right Here, Right Now' Consumers
In a consumer-driven environment, product manufacturers should leverage artificial intelligence to identify new opportunities for transparency, immediacy, and growth.
Key Capabilities for Success: Transparency and Traceability
Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.
Key Capabilities for Success: Orchestrating Consumer Outcomes
Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.
Key Capabilities for Achieving Success in the Digital Economy
Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.