Mark Osborn

Vice President, Digital Strategy & Business Planning
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Mark Osborn is SAP's vice president, digital strategy and business planning for consumer products, focusing on strategy and thought leadership development, managing strategic growth initiatives, and operations and go-to-market planning. Prior to his current role, Mark was the global lead for SAP Consumer Products industry marketing. He holds a B.A. from Washington University in St. Louis, Missouri, and an M.B.A. from the University of Minnesota’s Carlson School of Management.

ARTICLES BY THIS AUTHOR

07/07/2019

A New Era of Business Creativity

Driven by three major market forces, the industry is on the cusp of a new era of creativity that could usher in unprecedented growth opportunities.
03/11/2019

The Circular Economy: Driving a New Wave of Growth

Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
01/14/2019

Consumer Products Unbound: 2019 and Beyond

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.
09/09/2018

Blockchain: Farm to Consumer is a Journey of Trust

The advent of blockchain technology is making it possible for consumer goods makers to create food value chains that deliver trust and transparency.
06/28/2018

Sensor, Meet Sensor: The Autonomous Future of Consumer Goods

How will consumer goods companies forecast future product demand? By asking their vending machines.
05/28/2018

‘To’ or ‘For’ Consumers? Shifting Perspectives for Driving Growth

Capitalizing on the full potential of direct-to-consumer sales requires a subtle shift in the traditional business model.
03/15/2018

Using AI to Serve 'Right Here, Right Now' Consumers

In a consumer-driven environment, product manufacturers should leverage artificial intelligence to identify new opportunities for transparency, immediacy, and growth.
12/17/2017

Key Capabilities for Success: Transparency and Traceability

Consumers increasingly are demanding details about the clothing they buy and the food they consume, making transparency and traceability a clear business imperative.
08/31/2017

Key Capabilities for Success: Orchestrating Consumer Outcomes

Consumer goods companies are redefining their business models to foster holistic consumer engagement that will build ongoing, meaningful relationships.
07/17/2017

Key Capabilities for Achieving Success in the Digital Economy

Winning in the new digital economy is less about influencing consumers to buy something and more about helping them achieve something.