ARTICLES BY THIS AUTHOR
Mid-Year Trends for Consumer Goods
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.
IoT, AI and Blockchain – Tomorrow, Today!
Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.
Paris Goes Smart 'Phygital'
After a trip to Paris, Michael Forhez and the Oracle ISG Consumer Markets team ruminate on France’s evolving global and agile retail ecosystem.
Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.
Big Names, Big Ideas at Retail’s Big Show
As he heads to the NRF's "Big Show" in New York this week, Oracle's Michael Forhez considers "what's now" and "what's wow" in the world of retail.
The End and the Beginning
To remain relevant in 2018 and beyond, brands and retailers must relentlessly strive to create ever-innovating, participatory consumer experiences.
How AI Will Smarten Up Retail
Retailers will need to embrace artificial intelligence if they want to thrive in the emerging "phygital" world.
Our Connected Age: Imagining the Future, Today
The consumer goods industry has been thrust headlong into an era predicated on "products for consumers" rather than "consumers for products."
The ‘Phygital’ Shopping Experience: Engaging Hyper-Connected Consumers
Michael Forhez joins with Oracle colleague Gérald Poncet to examine the realities of a "phygital" retail landscape.
Turning Yesterday's Supply Chain into Tomorrow’s Demand Chain
IDC's Kimberly Knickle and Oracle colleague Mario Vollbracht help Michael examine how consumer goods companies must address the "Mile After the Last Mile."