ARTICLES BY THIS AUTHOR
Back from the Consumer Goods Sales and Marketing Summit, Oracle's Michael Forhez and Accenture's Justin Honaman look at five trends driving the industry's digital transformation.
Michael Forhez and Oracle colleague Peter Bambridge discuss the buzziest topics and technologies from recent industry events in Europe.
Industry change comes down to this fact: the consumer’s system of buying is replacing your system for selling, according to Oracle's Michael Forhez.
As he heads to the NRF's "Big Show" in New York this week, Oracle's Michael Forhez considers "what's now" and "what's wow" in the world of retail.
Retailers will need to embrace artificial intelligence if they want to thrive in the emerging "phygital" world.
The consumer goods industry has been thrust headlong into an era predicated on "products for consumers" rather than "consumers for products."
IDC's Kimberly Knickle and Oracle colleague Mario Vollbracht help Michael examine how consumer goods companies must address the "Mile After the Last Mile."