ARTICLES BY THIS AUTHOR
- 9/21/2021
VTEX and AWS to Deliver DTC E-Commerce Solutions to Global Enterprises
The agreement will enable VTEX to extend its presence in the global digital commerce segment by using AWS technologies and leveraging AWS’ sales channels to build innovative, customer-centric capabilities for CPG companies. - 8/26/2021
Sephora Applies New AI Technology for Inclusive Color IQ Relaunch
Sephora talks about the AI tech developed in-house to help all its customers find their best foundation match, as part of its Diversity, Equity, and Inclusion commitments. - 7/13/2021
Fossil Group Adds Chief Digital Officer to Lead Its Digital Transformation
Fossil Group has appointed Holly Briedis to the new role of executive vice president, chief digital officer, to lead the company's digital initiatives. - 6/23/2021
QVC and HSN Take Product Discovery to the Next Level
Learn how QVC and HSN are making it easy for entrepreneurs and new brands to submit products for review. - 5/30/2021
Forrester Paints Importance of Getting Personalization Right
Ocean Spray’s Jamie Head, David's Bridal’s Lizzy Ellingson, and Forrester Research’s Brendan Witcher debate five tech-powered strategies that will deliver success if delivered effectively. Hear what they had to say. - 5/21/2021
Pharmapacks' Ash Mehra & Art of Shaving's Ralph Niebles Talk New Biz Models
How have CGs and retailers pivoted their businesses to meet changing market conditions and how analytics helped them successfully implement these new models? - 5/4/2021
Brands Get Access to Expanded Omnichannel Experiences with Wakefern
Learn how Wakefern is making advertising easier for its suppliers and setting brands up for continued success on its platforms. - 4/29/2021
Madison Reed Deepens Customer Engagement with Interactive Color Bar Experience
Learn how mobile, web and in-store shopping converge in Madison Reed’s new interactive digital swatch panel experience. - 2/16/2021
PVH Corp. Snags Trish Donnelly As CEO
In the new position, the former CEO of Urban Outfitters Group will have responsibility for the Calvin Klein, Tommy Hilfiger and Heritage Brands businesses in the Americas and for the global Calvin Klein brand. Get the details.