ARTICLES BY THIS AUTHOR
- 1/19/2021
P&G and ULTA Beauty on Driving the Message of Equality
If any silver lining came out of 2020, it’s that consumers are demanding that retailers take a stance on key social issues — especially equality. P&G's Crystal Harrell and ULTA's Shelley Haus share insights from this year's most creative retail campaigns that drove home the message of equality. - 12/21/2020
Nike’s Digital-First Mindset Helps It ‘Just Do It’
Nike saw a strong second quarter, marking three straight quarters of roughly 80% digital growth. Hear why Nike’s ability to reach consumers digitally “is just getting better and better as this pandemic goes on.” - 12/13/2020
How Deckers Brands Overhauled Its Tech to Omni-Serve Customers
This Q&A explores how a tech overhaul helped the retailer improve customer satisfaction, utilize more efficient channels like chat and SMS to empower agents, and truly provide a first call resolution. - 10/6/2020
Future Retail: Where Do We Go From Here?
In her keynote presentation “Future Retail: Where Do We Go From Here?” Sucharita Kodali, VP, principal analyst, Forrester, gave an insightful overview of retail trends relevant to both retail and brand professionals, citing data throughout. Learn her predictions and recommendations. - 9/27/2020
Walmart and Target Prep for E-Commerce Surge with Holiday Hiring
When the CDC names shopping in crowded stores a high risk activity, you can bet this holiday season is going to be different than normal. Learn how Walmart and Target are planning to adjust to shifting consumer habits this holiday season. - 9/14/2020
Amazon’s New Invitation-Only Luxury Shopping Launches With Oscar de la Renta Store
Amazon has launched a new shopping experience, dubbed Luxury Stores, offering established and emerging luxury fashion and beauty brands. - 8/12/2020
Digital Efforts Bring Tapestry 1 Million New Customers
The Coach, Kate Spade and Stuart Weitzman parent company acquired nearly 1 million new customers across North America through its digital channels. Find out how and the retail tech the three are investing in to continue to capture digital shoppers. - 5/14/2020
Amazon Develops Face Shields for Frontline Workers
The company has produced a detailed open-sourced design package for both 3D printing and injection molding so anyone can access and manufacture frames for their community’s needs.