ARTICLES BY THIS AUTHOR
- 6/22/2015
L'Oreal USA Empowers Female Entrepreneurs
L'Oreal USA today announces an open call for nominations for the fourth annual Women in Digital NEXT Generation Awards to encourage and empower women to pursue careers in the fields of digital marketing, technology and IT. - 6/22/2015
Mondelez Partners with Facebook for Video, E-Commerce
Mondelez International partners with Facebook. The collaboration focuses on delivering tailored video content and exploring new models for mobile commerce. - 6/22/2015
Kate Spade Names EVP, President of N.A.
Kate Spade & Company announces today Emilia Fabricant will join the company as Executive Vice President, President of North America, effective June 29, 2015. - 6/22/2015
Comings & Goings: July 2015
<p>Clorox Co., Oakland, California. The board of directors has appointed George Harad as independent chair of the board, and Jeffrey Noddle as chair of the management development and compensation committee.</p> - 6/16/2015
Iconix Brand Group Names EVP and CFO
The exec joins Iconix after twelve years with Penske Automotive Group, an international transportation services company. - 6/16/2015
Who "Owns" the Consumer?
What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it? - 6/16/2015
Over 200 CG Execs Talk Marketing Strategies
During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event. - 6/15/2015
CVS Health and Target Sign Agreement for Pharma Acquisition
Through this agreement, CVS Health will acquire Target's more than 1,660 pharmacies across 47 states and operate them through a store-within-a-store format, branded as CVS/pharmacy. - 6/15/2015
Antoine de Saint-Affrique to Become CEO of Barry Callebaut
Antoine de Saint-Affrique is currently President Unilever Foods and a Member of Unilevers Group Executive Committee. - 6/15/2015
Kellogg Plans Snack Subscriptions as General Mills Exits
General Mills discontinued its Nibblr subscription snack offering after about a year and a half, while Kellogg has assembled a team to create the direct-to-consumer food business.