ARTICLES BY THIS AUTHOR
- 6/22/2015
Nicole Miller Makes Instant Mobile Sales a Reality
Shoppers of Nicole Miller fashionsable to buy straight from the designer's online store anytime, anywhere with just one touch. - 6/22/2015
Land O' Lakes Appoints First Chief Communications Officer
Land O'Lakes, Inc. names first chief communications officer<br />Kim Olson to join company July 20.<br /><br /> - 6/22/2015
Solution Provider News: July 2015
<p>Menasha Corp., Neenah, Wisconsin, has acquired Portable Packaging Systems of Mississauga, Ontario. </p> - 6/22/2015
Mondelez Leverages Holographic Displays at Shelf
Holographic Display creates the illusion of a floating advertisement, and can be seen in the aisle, expecting to allow brands to break through the clutter. - 6/16/2015
Who "Owns" the Consumer?
What if we did, or could own the consumer? And, what if we used the notion of ownership as a principle of stewardship and service. We would be asking ourselves how do we best serve the consumer for whom weve been commissioned with this onerous responsibility. How many of us actually use that mindset to drive why we do things, what we do, and how we do it? - 6/16/2015
Over 200 CG Execs Talk Marketing Strategies
During the 2015 Consumer Goods Sales & Marketing Summit, over 200 consumer goods executives met to discuss strategies that begin and end with the consumer. From social media to the marketing/IT alliance to digital and more, these sessions offered best practices and action items for attendees to bring back to their organizations. Read on to learn more about key highlights from the event. - 6/16/2015
Iconix Brand Group Names EVP and CFO
The exec joins Iconix after twelve years with Penske Automotive Group, an international transportation services company. - 6/15/2015
Yankee Candle Launches New Scent Marketing Division
The Scent Systems by Yankee Candle, aims to deliver precision scents to match customer's brand promise. - 6/15/2015
JDA Announces Strategic Cloud Collaboration with Google
The collaboration combines JDAs supply chain and omnichannel experience with the speed, scalability and innovation of Google Cloud Platform. - 6/15/2015
McNeil Consumer Healthcare Introduces App
The new HEALTHYDAY app introduced at New York internet week helps consumers prepare for and manage cold, flu and allergy seasons.