ARTICLES BY THIS AUTHOR
- 8/31/2006
Tropicana Goes Beyond Orange Juice
Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices. - 8/31/2006
General Mills Taps Multicultural MarketS
General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida. - 8/31/2006
Innovate to innovate
Procter & Gamble drives new product development with breakthroughs from across strategic functions - 8/31/2006
Picture Perfect
Web content syndication better educates Kodak customers and increases online traffic - 8/31/2006
Speed to Market
How to bring products that satisfy shopper needs to market before the competition - 8/31/2006
Strength in Numbers Facilitates Innovation at IBM
Innovation has never been more important for IBM. - 8/31/2006
SC Johnson Launches Latest Glade PlugIn Product
SC Johnson, the $7-billion manufacturer of consumer household products, announces the U.S. launch of Glade PlugIns Scented Oil Light Show, an innovative new product enabled by a license to Color Kinetics' world-wide patent portfolio.