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Root Man

ARTICLES BY THIS AUTHOR

  • 9/30/2006

    Cleaning Up Technology

    Whirlpool Corporation decommissions legacy system through new implementation
  • 9/30/2006

    Ahead of the Game

    PING stays on top by bringing innovative products to market
  • 9/19/2006

    CGT Inside News - 09/20/2006

    Energizer and Office Furniture USA (a division of Chordus) -- two $5 billion-and-under consumer goods firms -- are positioning their respective companies to truly leverage technology judiciously.
  • 8/31/2006

    Heinz Adjust Store Shelf Priorities

    H.J Heinz is rearranging its ketchup displays at grocery stores nationwide so that its new, larger Fridge Door Fit ketchup bottle is upgraded from the bottom shelf to a new location where consumers can't miss it.
  • 8/31/2006

    Beyond Boundaries

    Swedish Match masters category management
  • 8/31/2006

    Examining Innovation

    In conjunction with our first annual Growth & Innovation Forum this month, our September issue also is focused on innovation.
  • 8/31/2006

    The Category Cure

    Schering-Plough Marries product info to make sound category decisions
  • 8/31/2006

    Essentials of development

    Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products
  • 8/31/2006

    Catching Up With Paul Gross, CIO, Brown-Forman Corp.

    CGT Executive Editor Kara Romanow catches up with Paul Gross, CIO, Brown-Forman Corporation, to get his perspective on the consumer goods industry and the unique challenges that wine and spirits manufacturers face.
  • 8/31/2006

    Nike Aligns Leadership to Drive Growth

    Nike Brand President Charlie Denson recently announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments.