ARTICLES BY THIS AUTHOR
- 9/30/2006
The Many Faces of Innovation
Consumer products CEOs get introspective as part of IBM survey - 9/19/2006
CGT Inside News - 09/20/2006
Energizer and Office Furniture USA (a division of Chordus) -- two $5 billion-and-under consumer goods firms -- are positioning their respective companies to truly leverage technology judiciously. - 8/31/2006
Essentials of development
Consumer goods industry thought leaders define what innovation means to them and talk about priorities, external collaboration and new products - 8/31/2006
Catching Up With Paul Gross, CIO, Brown-Forman Corp.
CGT Executive Editor Kara Romanow catches up with Paul Gross, CIO, Brown-Forman Corporation, to get his perspective on the consumer goods industry and the unique challenges that wine and spirits manufacturers face. - 8/31/2006
Nike Aligns Leadership to Drive Growth
Nike Brand President Charlie Denson recently announced management and organizational changes designed to strengthen alignment of the Nike brand with geographic growth opportunities and core global product categories and consumer segments. - 8/31/2006
Tropicana Goes Beyond Orange Juice
Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices. - 8/31/2006
General Mills Taps Multicultural MarketS
General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.