ARTICLES BY THIS AUTHOR
- 9/30/2007
Corporate Sustainability
Supporting long-term environmentally sound practices goes by many names -- going green, corporate social responsibility, sustainability, just to name a few. - 9/30/2007
Wrigley Gums Receive Coveted Seal Of Acceptance
The Wm. Wrigley Jr. Company's Orbit, Extra and Eclipse sugar-free chewing gums have earned the American Dental Association (ADA) Seal of Acceptance. Orbit, Extra and Eclipse are the first gums in the United States to earn this recognition because they are clinically proven to help fight cavities, strengthen teeth and reduce harmful plaque acids. - 9/30/2007
Kraft Growth Plan On Track
Irene Rosenfeld, chairman and CEO of Kraft Foods Inc., recently highlighted the solid progress the company has made during the first six months of executing its long-term growth strategy. - 9/30/2007
Burt's Bees Fills Forecasting Needs
Burt's Bees, a leading manufacturer of earth-friendly natural personal-care products, selected the Atlas Planning Suite from John Galt Solutions for its forecasting needs. - 9/30/2007
Elmer's Streamlines Order To Fulfillment Process
Elmer's Products Inc. -- which produces perhaps the most well known line of consumer adhesives --will deploy Kewill Flagship, an enterprise class, multi-carrier shipping management system, to extend the organization's distribution capability. - 9/30/2007
Surprises
Some people just love surprises -- surprise parties, surprise visitors, surprise gifts. - 9/30/2007
Campbell Expands Breast Cancer Awareness Campaign
Campbell Soup Company lined grocery store shelves nationwide this month with its limited edition pink and white cans of condensed soup in support of National Breast Cancer Awareness Month. - 9/30/2007
Continuous Improvement
Colgate-Polmolive's IT Strategy Supports Enterprise-Wide Initiative - 9/30/2007
CGT Online -- October 2007
Downstream data is being leveraged by visionary companies outside of the traditional confines of sales and marketing - whether it be point-of-sale data, transactional data or even RFID data and loyalty card data. - 9/30/2007
Liz Claiborne Sheds Brands
Liz Claiborne Inc. and Li & Fung USA, a member of Li&Fung Limited, reached an agreement for the sale of the assets of four of Liz Claiborne Inc.'s brands under strategic review -- Emma James, Intuitions, JH Collectibles and Tapemeasure.