ARTICLES BY THIS AUTHOR
- 1/22/2009
SoBe Lifewater Slims Down
SoBe Lifewater fans across the country can now get SoBe Lifewater in three, zero-calorie, naturally-sweetened flavors. - 1/22/2009
Readers' Choice Survey 2009
For the ninth consecutive year, <em>CGT</em> asked its subscriber base to identify their most valued and used solutions and service providers across 10 categories. Where do your providers rank? - 1/22/2009
Del Monte Improves S&OP
The implementation, together with existing tools and processes, is expected to help Del Monte predict demand better at its customers' locations. - 1/22/2009
2009 Readers' Choice Survey: Supply Chain Planning
Readers identify the Top 10 SCP providers. Plus, analysts assess why this key process has been negatively impacted by the current economic situation and what the future holds. - 1/22/2009
Coke Launches Sprite Green
Coca-Cola releases Sprite Green, a naturally sweetened sparkling beverage with TRUVIA natural sweetener, recently approved by the FDA. - 1/22/2009
Thomas Bornemann of Clarkston Consulting on TPO and DSRs
A Demand Signal Repository (DSR) is emerging as one of the foundational building blocks of a demand-driven model. But what exactly is it and how can it help? Thomas Bornemann of Clarkston Consulting talks about the benefits of DSRs and how to align them with trade promotion optimization. - 1/21/2009
2009 Readers' Choice Survey: Customer Relationship Management
Readers reveal the Top 5 providers in this category, and analysts comment on the importance of a strong CRM platform when it comes to your sales and marketing initiatives. - 1/21/2009
2009 Readers' Choice Survey: Editors' Pick
The editors of <em>CGT</em> highlight 27 more solution and service companies to consider in 2009 and beyond. - 1/21/2009
ESPN Consumer Products and Mattel Team Up
The collectible snow, skate, moto and BMX products debut nationally this month. - 1/21/2009
2009 Readers' Choice Survey: Consulting
Readers identify the Top 10 consulting services providers. Plus, analysts predict that consumer goods firms will look to these leaders for though-leadership in times of economic hardship.