ARTICLES BY THIS AUTHOR
- 2/15/2010
Amoena and Corsina Tackle Collaborative S&OP
With Amoena and Corsina's business performance so closely tied to one another it was paramount to have a supply chain partnership that worked for both parties. - 2/15/2010
The Pepsi Bottling Group Finalizes Ab-Tex Acquisition
This is the third domestic bottler acquisition that PBG has completed in the past 12 months. - 2/14/2010
What CG Firms Can Learn from NRF
Lora Cecere, partner for the Altimeter Group, recently attended the NRF 2010 Convention and Expo. Here, she explains what the Big Show's hottest trends -- think price management and the digital consumer -- mean for consumer products companies. - 2/11/2010
DPSG Achieves 56 Percent Annual ROI
An ROI study documents how the beverage company enhanced strategic decision making and productivity in sales operations. - 2/10/2010
P&G Optimizes Packaging and Artwork Initiatives
Together, P&G and Dassault Systemes are developing an integrated suite of products to help make the packaging process more efficient, improve speed to market, increase shelf impact and, ultimately, create a better experience for consumers. - 2/10/2010
Wal-Mart and P&G Provide Family-Friendly TV
The joint effort is a key anchor to Wal-Mart's Family Moments campaign. - 2/10/2010
SAP CEO Steps Down; Restructures Management
The SAP executive board, in agreement with the SAP supervisory board, appoints two co-CEOs and makes additional changes to its management structure. - 2/9/2010
Vantage Point: What Digital Photography and Downstream Data Have in Common
By: Dr. Jonathan Golovin, Chairman, CEO and Co-Founder, Retail Solutions - 2/8/2010
Kraft Empowers Web Brands with CRM
A direct-to-consumer marketing solution will support the company's largest North American consumer Web brands, including KraftFoods.com. - 2/8/2010
Coke, Pepsi and DPSG Commit to Michelle Obama
Coke, DPSG, PepsiCo, Nestle Waters and Sunny Delight commit to caloric reductions in the beverage marketplace through innovation, smaller portion sizes and further marketing of low-calorie beverages.