ARTICLES BY THIS AUTHOR
- 3/14/2016
2016 Review & Outlook: The Data Frontier
This edition of CGT's <em>CGT</em>s Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise. - 3/14/2016
The State of D2C, Mobility, Analytics in CG
CGT asks Justin Honaman, SVP Digital Solutions at Moxie USA, to unveil his predictions for trends in sales and marketing. - 3/14/2016
PepsiCo's Gatorade Brand Developing Smart Water Bottle
PepsiCo's Gatorade brand is working on a microchip-fitted smart cap bottle and sweat patch provide its owners digital updates. Find out what the new technology will communicate to thirsty consumers. - 3/13/2016
Mondelez Launches Savory Snack Brand
Mondelez International launches its first new snack brand in over a decade: GOOD THiNS. - 3/10/2016
Timberland Taps Consumers To Design Its Next Boots
Outdoor lifestyle brand Timberland is using crowdsourcing for to create a consumer driven collection. - 3/10/2016
View Technologies Launches Starter Program for RTLS and RFID Solution Providers
View Technologies has launched a starter program for application developers, integrators and companies seeking to incorporate RFID in retail, manufacturing and logistics. - 3/9/2016
General Mills To Double Organic Acreage Sourcing
General Mills expects to reach $1 billion in net sales from natural and organic products by 2019. - 3/9/2016
High Ridge Brands Deploys Trade Promotion Management System
High Ridge Brands Co., a distributor of household brands such as Zest, VO5, and L.A. Looks, has deployed TPM software to fulfill its integrated Sales Planning and Trade Promotion Management needs. - 3/8/2016
CPG Digital Marketing Platform Launches in the U.S.
After supporting clients like Nestle, Unilever and Procter & Gamble in Europe for several years, SmartCommerce is bringing its online CPG brand support platform to the U.S. market. - 3/8/2016
SodaStream Unveils New Products
SodaStream International Ltd., a global manufacturer and distributor of home sparkling water makers, presented its newproducts at this year's International Home + Housewares Show.