ARTICLES BY THIS AUTHOR
- 1/1/2013
Munchkin Hires Sales and Marketing Expert
<div>The newly appointed candidate will lead the baby and toddler brand's international growth and development initiatives.</div><br /> - 1/1/2013
Kraft Extends ERP Contract with IBM
Kraft Foods extends its engagement with IBM to build borderless operations through a single enterprise resource planning platform from SAP.<br /> - 1/1/2013
Top 5 Health Trends to Watch in 2013
The growth of food waste consciousness, mini-meals, gluten-free products and mainstream veganism top the consumer health trends expected to make headlines in 2013. Certainly, they will each have major implications for marketers and retailers looking to sway consumer opinion in the new year and beyond. Is your company on top of these trends?<br /> - 1/1/2013
Starbucks Adds Teavana to Emerging Brands
Starbucks acquired Teavana for an aggregate acquisition price of approximately $620 million in cash.<br /> - 12/30/2012
Kraft to Debut 40 New Products
Kraft Foods Group, Inc. has revved up its innovation pipeline to bring more than 40 exciting foods and beverages to the table. This is the first comprehensive new products launch since Kraft became an independent public company in October. <br /> - 12/19/2012
Top 5 Sales and Marketing Headlines of 2012
2012 was another exciting and transformational year in the consumer goods industry, from Kraft's new name to Kimberly-Clark's record-breaking digital marketing program. Join CGT as we revisit the most-read sales and marketing-centric headlines of the year.<br /> - 12/18/2012
Wal-Mart Takes Largest Share of Mobile Shopping Traffic
New research reveals that Wal-Mart is the brand most browsed and shopped via mobile devices, but Apple, Best Buy and Kohl's deliver the most satisfactory mobile shopping experiences. The study also found that the top 10 brick and mortar retail brands leave much to be desired when it comes to meeting consumer expectations for mobile storefronts. - 12/18/2012
Lancome Expands Online Experience
Just in time for the holidays, Lancme has launched its new mobile and tablet storefronts providing a consistent brand experience wherever their consumer chooses to engage. <br /> - 12/18/2012
Unilever Signs 5-Year Business Process Outsourcing Contract
Accenture will provide Unilever with HR business process outsourcing services that benefit more than 130,000 Unilever employees in more than 100 countries and introduce a series of service improvements focused on enhancing the user experience.<br /> - 12/18/2012
Stanley Black & Decker Sells HHI for $1.4B
Spectrum Brands acquisition of HHI also includes certain assets of Tong Lung Metal Industry Co. Ltd., a Taiwanese manufacturer of residential and commercial locksets with facilities in Taiwan and the Philippines.<br />