ARTICLES BY THIS AUTHOR
- 8/5/2013
Post Holdings to Acquire Premier Nutrition Corporation
This acquisition provides Post a platform in the growing active nutrition and supplements businesses. - 8/4/2013
Engage Your Customer With a Relevant Experience
At any point in time a CPGs Marketing organization is running various kinds of consumer engagement programs. Sampling campaigns via print media, Facebook contests, Internet QR code raffles are all common today. The key is to listen to the consumers thoughts that are reflected in these interactions like digital fingerprints we leave behind. - 7/31/2013
Nestle Brand Introduces Mobile App
The app concept came directly from brand loyalists who recognized the necessity of tempering to enjoy all of the flavors of Haagen -Dazs ice cream. - 7/31/2013
Henkel Selects VMI Platform
Henkel selects Datalliance VMI as the next-generation platform for its consumer goods Vendor Managed Inventory program. - 7/31/2013
Reckitt Benckiser Appoints New President
Alexander Lacik returns to Reckitt Benckiser U.S. to bring new innovations to the health, home and hygiene space. - 7/30/2013
Wholly Guacamole Responds to Customer Demand
The brand introduces a new peel and serve tray package in response to consumers becoming more savvy to using avocado and guacamole. - 7/30/2013
Scotts Miracle-Gro Cultivates Shelf-Connected Success
By synchronizing from shelf to supplier, ScottsMiracle-Gro improves customer service and achieves annual supply chain savings. - 7/30/2013
Kimberly-Clark Leverages Big Data in China
Kimberly-Clark China works with Retail Solutions Inc., to improve product availability, uncover new business opportunities and drive sales at Walmart stores throughout China. - 7/30/2013
Energizer to Acquire Feminine Hygiene Business for $185M
Energizer CEO Ward Klein is very excited about the prospect of combining the Stayfree pad, Carefree liner and o.b. tampon feminine hygiene business with its Playtex Feminine Care business. - 7/29/2013
Walmart Pinpoints Economic and Customer Insights
A new report from the retail behemouth rests on Q1 2013 sales and survey data to identify ongoing trends that impact the way people shop. Find out how a lack of trust in the government will impact shopper confidence and which categories will benefit most from a gradually improving job market.