ARTICLES BY THIS AUTHOR
- 8/13/2013
Rockwell Builds Brand Awareness
In an industry where nothing beats a product demonstration, Rockwell needed a new way to address customer questions in real time and craft its messages based on what they wanted to learn. - 8/13/2013
Ride the Next Wave
The very basis of competitive advantage in the consumer goods industry is shifting. The next wave of breakout winners are building and leveraging capabilities rooted in analytics and actionable insights. - 8/13/2013
Kimberly-Clark Connects Social Media to In-Store Sales
Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands. - 8/13/2013
Let's Meat Online: Applegate Uses Personality to Reach Digital Consumers
Organic and natural meat company Applegate is loved and adored by consumers for the people behind its brand as much as it is for great products. The company's VP of Digital Media explains why in this month's cover story. - 8/13/2013
Seeing the Light
<em>CGT</em> Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 8/13/2013
5 Tips for Being Social from Windsor Foods
Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales. - 8/13/2013
Too Small for TPM?
Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness. - 8/12/2013
Mars Names Vice President of Sales
The executive joins Mars from Johnson & Johnson where he most recently served as the General Manager-Walmart Global Cross Functional team for the Consumer Products segment. - 8/12/2013
Sunny Delight Gains Sweet Supply Chain Savings
After the company was sold off by Procter & Gamble to a private equity firm, SunnyD had to move quickly to establish a solid infrastructure in order to get its products to market without any significant gaps. - 8/12/2013
Ad van Geloven Drives Customer Excellence with S&OP
The Dutch producer of frozen snacks and meal components deploys a TXT solution to integrate its extended value chain.