ARTICLES BY THIS AUTHOR
- 11/16/2014
The Digital Advantage
Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market. - 11/16/2014
Unilever Socializes the Brand
As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management. - 11/16/2014
The Potential of Retail Scorecards
The concept of measuring retail/supplier performance is fundamental to improving a relationship. It sounds so easy to do, but it is not. After a decade of implementation and use, progress on retail scorecards and the measurement of progress in a relationship is happening very slowly. - 11/16/2014
Fall 2014 New Tech Showcase
<em>CGT</em> introduces you to six technology innovations that aim to drive business outcomes for competitive consumer goods companies. - 11/16/2014
Marketing 101
<em>CGT</em> Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/13/2014
Pinnacle Foods to Acquire Garden Protein International
Pinnacle plans to invest significantly behind Gardein in 2015 to continue to expand the brand and leverage the complementary positioning of Gardein and Birds Eye in the marketplace. - 11/13/2014
Summer Infant Makes Two Executive Appointments
William E. Mote, Jr. has been appointed as the company's new Chief Financial Officer, and that Annamaria Dooley has been appointed as Senior Vice President of Product Development. - 11/13/2014
King's Hawaiian Boosts Market Presence
The Kings Hawaiian leadership team will implement RW3s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf. - 11/13/2014
Mondelez to Invest $24M in Turkey
The investment is expected to increase capacity of its plant in Gebze, Turkey, to support growth in the company's global confectionery business, as part of its supply chain reinvention plan. - 11/11/2014
Belkin, Jarden Integrate Coffeemaker with App
The Mr. Coffee Smart Coffeemaker features WeMo connectivity built-in and enables consumers to brew, schedule and monitor the device from anywhere using a smartphone or tablet with the WeMo app.