ARTICLES BY THIS AUTHOR
- 11/16/2014
Fall 2014 New Tech Showcase
<em>CGT</em> introduces you to six technology innovations that aim to drive business outcomes for competitive consumer goods companies. - 11/16/2014
Marketing 101
<em>CGT</em> Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/16/2014
A Note from RSi -- October 2014
Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years <em>CGT</em> Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase. - 11/16/2014
Energizer Gains An Analytics Advantage
Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way. - 11/16/2014
Global Digital Consumers
How will your company engage a billion new middle class consumers in emerging markets? - 11/13/2014
Summer Infant Makes Two Executive Appointments
William E. Mote, Jr. has been appointed as the company's new Chief Financial Officer, and that Annamaria Dooley has been appointed as Senior Vice President of Product Development. - 11/13/2014
King's Hawaiian Boosts Market Presence
The Kings Hawaiian leadership team will implement RW3s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf. - 11/13/2014
Mondelez to Invest $24M in Turkey
The investment is expected to increase capacity of its plant in Gebze, Turkey, to support growth in the company's global confectionery business, as part of its supply chain reinvention plan. - 11/13/2014
Pinnacle Foods to Acquire Garden Protein International
Pinnacle plans to invest significantly behind Gardein in 2015 to continue to expand the brand and leverage the complementary positioning of Gardein and Birds Eye in the marketplace. - 11/11/2014
JDA and IBM Partner for Omnichannel Fulfillment
The new integrated offering is expected to provide retailers, wholesalers and manufacturers with intelligent sourcing, fulfillment and order management capabilities to deliver increased customer satisfaction and profits.