ARTICLES BY THIS AUTHOR
- 11/16/2014
Nestle Delivers Speed to Insights
Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall. - 11/16/2014
A Smashing Review
A new book from Supply Chain Insights Founder Lora Cecere uncovers actionable steps to align and balance the supply chain to drive value. - 11/16/2014
Dr Pepper's Social Media Explosion
With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million. - 11/16/2014
The Digital Advantage
Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market. - 11/16/2014
Unilever Socializes the Brand
As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management. - 11/13/2014
Mondelez to Invest $24M in Turkey
The investment is expected to increase capacity of its plant in Gebze, Turkey, to support growth in the company's global confectionery business, as part of its supply chain reinvention plan. - 11/13/2014
Pinnacle Foods to Acquire Garden Protein International
Pinnacle plans to invest significantly behind Gardein in 2015 to continue to expand the brand and leverage the complementary positioning of Gardein and Birds Eye in the marketplace. - 11/13/2014
Summer Infant Makes Two Executive Appointments
William E. Mote, Jr. has been appointed as the company's new Chief Financial Officer, and that Annamaria Dooley has been appointed as Senior Vice President of Product Development. - 11/13/2014
King's Hawaiian Boosts Market Presence
The Kings Hawaiian leadership team will implement RW3s Instore Execution and BI Suite across the organization to capitalize on opportunities beyond the shelf. - 11/11/2014
Mondelez to Acquire Vietnamese Snacks Company
The $370 million investment in Kinh Do Corporation's snacks business is expected to accelerate the company's growth strategy in Asia Pacific.