ARTICLES BY THIS AUTHOR
- 11/23/2014
Kellogg Stays On Trend with New Products
Its latest new cereals reflect what many of today's consumers are seeking: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free. - 11/23/2014
Newell Rubbermaid Appoints Former P&G Exec
A former Procter & Gamble executive joins the company as President, Home Solutions segment, and a Newell Rubbermaid veteran is appointed President, Tools segment. - 11/20/2014
Reyes Holdings Signs Distribution Agreement with Coca-Cola
In April 2013, The Coca-Cola Company announced that it had signed Letters of Intent with five U.S. bottlers which committed to creating a stronger U.S. business model through the granting of new, expanded territories. - 11/17/2014
P&G Details Growth Strategies, Sheds Duracell Brand
Following its prior announcement of plans to exit the Duracell business, P&G said it now plans to execute a split transaction, in which it will exchange a recapitalized Duracell Company for Berkshire Hathaways shares of P&G stock. - 11/16/2014
The Potential of Retail Scorecards
The concept of measuring retail/supplier performance is fundamental to improving a relationship. It sounds so easy to do, but it is not. After a decade of implementation and use, progress on retail scorecards and the measurement of progress in a relationship is happening very slowly. - 11/16/2014
Fall 2014 New Tech Showcase
<em>CGT</em> introduces you to six technology innovations that aim to drive business outcomes for competitive consumer goods companies. - 11/16/2014
Marketing 101
<em>CGT</em> Editor Ali Ackerman Orr gives you a sneak peek into the trends and topics discussed in this month's issue. - 11/16/2014
A Note from RSi -- October 2014
Once again, RSi had the pleasure of moderating the Downstream Data Share Group at this years <em>CGT</em> Business Technology Leadership event. We were excited to have a great group of participants from all different backgrounds, sharing and collaborating on Creating Digital Demand in store. Weve seen the retail landscape become increasingly digitized and customer centric and felt it was time to discuss promotions that touch every phase of the path to purchase. - 11/16/2014
Energizer Gains An Analytics Advantage
Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way. - 11/16/2014
Global Digital Consumers
How will your company engage a billion new middle class consumers in emerging markets?