ARTICLES BY THIS AUTHOR
- 11/23/2014
Newell Rubbermaid Appoints Former P&G Exec
A former Procter & Gamble executive joins the company as President, Home Solutions segment, and a Newell Rubbermaid veteran is appointed President, Tools segment. - 11/23/2014
Kellogg Stays On Trend with New Products
Its latest new cereals reflect what many of today's consumers are seeking: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free. - 11/20/2014
Reyes Holdings Signs Distribution Agreement with Coca-Cola
In April 2013, The Coca-Cola Company announced that it had signed Letters of Intent with five U.S. bottlers which committed to creating a stronger U.S. business model through the granting of new, expanded territories. - 11/17/2014
P&G Details Growth Strategies, Sheds Duracell Brand
Following its prior announcement of plans to exit the Duracell business, P&G said it now plans to execute a split transaction, in which it will exchange a recapitalized Duracell Company for Berkshire Hathaways shares of P&G stock. - 11/16/2014
Nestle Delivers Speed to Insights
Nestle USA's retail partners have come to expect a high level of insight-driven information to drive growth, not only for the global company's diverse range of consumer products, but more importantly, for the strategies and plans that help grow their categories overall. - 11/16/2014
A Smashing Review
A new book from Supply Chain Insights Founder Lora Cecere uncovers actionable steps to align and balance the supply chain to drive value. - 11/16/2014
Dr Pepper's Social Media Explosion
With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million. - 11/16/2014
The Digital Advantage
Digital technologies are radically changing how consumer goods companies connect with consumers in diverse markets around the globe. And, the implications reach far beyond sales and marketing. Alex Kushnir, Partner at Accenture, provides insights into what this means for CPG sales leaders working to enhance their routes to market. - 11/16/2014
Unilever Socializes the Brand
As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management. - 11/16/2014
The Potential of Retail Scorecards
The concept of measuring retail/supplier performance is fundamental to improving a relationship. It sounds so easy to do, but it is not. After a decade of implementation and use, progress on retail scorecards and the measurement of progress in a relationship is happening very slowly.