ARTICLES BY THIS AUTHOR
- 1/5/2015
Shedding Light on Retail Blind Spots
If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data. - 12/22/2014
Grupo Bimbo to Buy Saputo Bakery for $120M
This operation is expected to position Canada Bread for further growth in the country, complementing its current product portfolio. - 12/21/2014
P&G Sells Camay and Zest Brands to Unilever
P&G noted that the sale of both brands is consistent with its strategy to focus on its core brands that will create a faster growing, more profitable P&G that is far simpler to operate. - 12/21/2014
Kraft Foods Group Appoints CEO
John Cahill, currently Chairman of the Board of Directors, will succeed Tony Vernon, who has informed the board of his intention to retire as CEO. - 12/21/2014
Este Lauder to Acquire GLAMGLOW
GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms. - 12/18/2014
Bumble Bee Seafoods Acquired by TUF
Once the transaction is finalized, TUF and Bumble Bee will focus on enhancing operating efficiencies for material sourcing and production, innovation, and new product development, primarily in North American markets. - 12/16/2014
PepsiCo Partnership Nurtures Marketing Leaders
As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands. - 12/15/2014
Brown Shoe Company Sells Shoes.com
While Shoes.com has been a beneficial part of the company, leadership believes now is the right time to focus its attention on Famous.com and its branded wholesale e-commerce sites. - 12/15/2014
Coca-Cola Appoints Chief Customer and Commercial Leadership Officer
Julie Hamilton will lead a worldwide organization responsible for growing sales and profits with more than 20 million customers who serve Coca-Cola beverages to 1.9 billion consumers a day in more than 200 countries. - 12/15/2014
Gregg Ribatt Joins Crocs as CEO
Veteran footwear and apparel executive Gregg Ribatt has been named CEO of Crocs, Inc. and is expected to join the company in late January 2015.