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Root Man

ARTICLES BY THIS AUTHOR

  • 1/5/2015

    Shedding Light on Retail Blind Spots

    If you could see what your shoppers are seeing, would you approach your in-store promotions in a different light? What if you could quantify that in-store information in a way that allowed you to predict future performance? Youd be able to determine the percentage of stores that feature a display, or what the in-store promotional environment looked like. This is a blind spot for many brands, and its easily fixedusing data.
  • 12/22/2014

    Grupo Bimbo to Buy Saputo Bakery for $120M

    This operation is expected to position Canada Bread for further growth in the country, complementing its current product portfolio.
  • 12/21/2014

    P&G Sells Camay and Zest Brands to Unilever

    P&G noted that the sale of both brands is consistent with its strategy to focus on its core brands that will create a faster growing, more profitable P&G that is far simpler to operate.
  • 12/21/2014

    Kraft Foods Group Appoints CEO

    John Cahill, currently Chairman of the Board of Directors, will succeed Tony Vernon, who has informed the board of his intention to retire as CEO.
  • 12/21/2014

    Este Lauder to Acquire GLAMGLOW

    GLAMGLOW is a top performer in specialty channels and effectively engages its devoted fans across digital platforms.
  • 12/18/2014

    Bumble Bee Seafoods Acquired by TUF

    Once the transaction is finalized, TUF and Bumble Bee will focus on enhancing operating efficiencies for material sourcing and production, innovation, and new product development, primarily in North American markets.
  • 12/16/2014

    PepsiCo Partnership Nurtures Marketing Leaders

    As part of the program, participants will create a pop-up marketing agency that will provide real-world marketing and advertising solutions for PepsiCo U.S. beverage brands.
  • 12/15/2014

    General Mills Promises Strong Product Lineup for the New Year

    Beginning in January, the company will launch more than 50 new products that meet increasing consumer demand for better-for-you snacks, products with simple ingredients, protein, gluten-free and bold flavors.
  • 12/15/2014

    Brown Shoe Company Sells Shoes.com

    While Shoes.com has been a beneficial part of the company, leadership believes now is the right time to focus its attention on Famous.com and its branded wholesale e-commerce sites.
  • 12/15/2014

    Coca-Cola Appoints Chief Customer and Commercial Leadership Officer

    Julie Hamilton will lead a worldwide organization responsible for growing sales and profits with more than 20 million customers who serve Coca-Cola beverages to 1.9 billion consumers a day in more than 200 countries.