Artificial Intelligence

In a unique showcase at this year's Consumer Goods Sales & Marketing Summit (CGSM), attendees will be able to experience a variety of cutting-edge digital technologies.

The electronics company is debuting an AI-infused customer service solution for appliances called Proactive Customer Care in Europe this week. 

By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

Walgreens is implementing Theatro’s voice-controlled mobile platform at all of its stores, with the first 1,000 locations deployed in 2019.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-driven makeup try-on tool YouCam for Web.

The AI-enabled Meal Hero app helps users make customized meal plans and related shopping lists. 

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AR-enabled self-translating wine labels from Third Aurora.

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.