American Greetings Embarks on Technology Transformation

American Greetings embarks on a multi-year technology implementation initiative designed to strengthen its market leadership in the United States. American Greetings, the creator, manufacturer and distributor of social expression products, selects Capgemini US LLC as its systems integrator to help the company implement and fully utilize its investment in an enterprise resource planning (ERP) suite and standardize many areas of operations.

American Greetings will work with Capgemini to implement a technology platform designed to provide more comprehensive and real-time information to make the business more efficient. The technology platform will be based on the latest version of SAP for Retail; a services-oriented architecture based flexible and open system. The move toward a single global ERP system should provide American Greetings with access to real-time data to make operations more efficient.

Capgemini will combine technology and consulting services with retail and consumer products industry insight to enable American Greetings to focus on its core business and evolve the business model for current and future market conditions. Capgemini's Technology Services practice will leverage the Capgemini Retail Solution Center (CRESCENT) in Kolkata, India and its proprietary methodology for SAP for Retail. Capgemini will also utilize its Rapid Design and Visualization application development accelerator, which will allow American Greetings to visualize prototypes of applications before a single line of code is written.

Capgemini's Consulting Services will further work with American Greetings to identify which business processes should be utilized and how those business processes should interact. Furthermore, a change management program will be implemented to align strategy and operations and to educate different teams within American Greetings on the new capabilities.

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