Albertsons Retail Media Exec Claire Wyatt to Analyze Advanced Capabilities at Analytics Unite
The countdown has officially started. We are just two weeks away from the 10th anniversary of Analytics Unite, the industry’s premier data-focused event celebrating a decade’s worth of extensive education and networking; expert-led sessions; and a look at the success stories from key brands disrupting the retail and consumer goods industry.
We are excited to announce that Claire Wyatt, vice president of business strategy and marketing science at Albertsons Media Collective, will be joining us for a discussion on building advanced analytics capabilities for retail media networks.
- A Labor of Love: Building Advanced Analytics Capabilities for Retail Media Networks
Thursday, May 4, 2023, 10:05 AM - 10:45 AM
Retail Media Networks are everywhere these days and have transformed how many brands do business. The evolution of retail media is offering brands opportunities to connect with customers across digital channels like never before and offers more effective integrations with omnichannel first-party data. In this presentation, join Albertsons Media Collective and Fractal as they explore the world of RMNs; dive deep into the advanced measurement and analytic capabilities these networks offer, including why iROAS really matters vs. traditional ROAS; and share tips on how to find the right network for your brand.
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The Speakers
Claire Wyatt
VP, Business Strategy & Marketing Science, Albertsons Media Collective
At Albertsons Media Collective, Wyatt and her team are working on building out innovative, transparent measurement products and advanced audience targeting solutions. Prior to her time at Albertsons Media Collective, Wyatt worked at Roundel owning reporting, insights, and analytics for over $600 million in advertising spend as well as Roundel’s most significant client accounts.
Sangeetha Chandru
Chief Practice Officer, Retail, Fractal
Chandru is focused on driving capability building in advanced analytics and delivering transformational value to clients. Her experience and keen interest are in using analytics and AI-powered insight to create a seamless customer experience and transform retail businesses to thrive in the future. She has deep expertise in leading and managing large-scale retail transformations by leveraging insights to drive long-term value creation. She has served in leadership roles at Deloitte, Sobeys, and IBM to name a few.
Agenda At a Glance
Get ready for three days of learning from the industry's leading analytics experts. Here’s a look at some of the expert-packed sessions we’re preparing for you.
Analytics Solving for Tomorrow’s Disruption
- Pradipta Saha, Executive Director of Digital Supply Chain, Estee Lauder
- Elena Alikhachkina, CDO, Digital & Data Analytics Executive
- Ashok Viswanathan, Director of Supply Chain Analytics, Best Buy
Building an Analytics Organization With a Value First Mindset
- Deepak Jose, Global Head and Senior Director of ODDA Analytics Solutions, Mars Wrigley
How Analytics is Leading to Healthier Food Choices
- Matt Weber, Director of Business Insights and Analytics, Kum & Go
Automating Experiences for Predictive Results
- Mark Edmonson, Chief Marketing Officer, Materne North America
- Roxanne O'Hara, VP Insights and Analytics, Melissa and Doug
- Darrin Samaha, VP of Marketing, Yesway
How Home Depot's Long-Term Analytics Investments Fuel Near-Term Value
- Mustafa Nisar, Director of Exploratory Data Science and Analytics, Home Depot
And much more!
