Alberto-Culver to Acquire Skin Care Brand
Alberto-Culver Company signs an agreement to acquire the worldwide rights and trademarks to the Noxzema skin care brand from The Procter & Gamble Company (P&G). The agreement includes the existing business in the United States, Canada and portions of Latin America. P&G will continue to operate its existing Noxzema shave care, antiperspirant/deodorant, body wash and body soap business in portions of Western Europe. The transaction is subject to customary closing conditions, including obtaining certain regulatory approvals.
Commenting on the agreement, Alberto-Culver President and Chief Executive Officer V. James Marino says, "Noxzema is an iconic U.S. skin care brand and our team is very excited to add Noxzema to our beauty care product portfolio. The Noxzema brand has great equity among consumers and, together with our existing St. Ives skin care brand, will provide us with significant opportunities for growth in the skin care category."
Alberto-Culver Company manufactures, distributes and markets beauty care products including TRESemme, Alberto VO5, Nexxus and St. Ives in the United States and internationally. Several of its household/grocery products such as Mrs. Dash and Static Guard are niche categories in the United States. It is also recognized for its ethnic hair care market with brands including Motions and Soft & Beautiful.
Commenting on the agreement, Alberto-Culver President and Chief Executive Officer V. James Marino says, "Noxzema is an iconic U.S. skin care brand and our team is very excited to add Noxzema to our beauty care product portfolio. The Noxzema brand has great equity among consumers and, together with our existing St. Ives skin care brand, will provide us with significant opportunities for growth in the skin care category."
Alberto-Culver Company manufactures, distributes and markets beauty care products including TRESemme, Alberto VO5, Nexxus and St. Ives in the United States and internationally. Several of its household/grocery products such as Mrs. Dash and Static Guard are niche categories in the United States. It is also recognized for its ethnic hair care market with brands including Motions and Soft & Beautiful.