VF Appoints New President for Asia Pacific
VF Corporation names Aidan O'Meara as president - VF Asia Pacific, a new position. In his new role, O'Meara will have full responsibility for overseeing the continued growth of VF's brands across Asia and the Pacific. O'Meara will be based in Hong Kong, and will continue to report to Karl Heinz Salzburger, president of Europe, Middle East, Africa (EMEA) and Asia.
VF first entered the Chinese market with its Lee brand in 1994, and introduced its Wrangler brand there in 2003. In addition to continuing the strong growth of these brands, O'Meara will also be responsible for all licensing, distributor and direct relationships for The North Face, Kipling, Napapijri, Eastpak and JanSport brands throughout Asia and the Pacific.
VF first entered the Chinese market with its Lee brand in 1994, and introduced its Wrangler brand there in 2003. In addition to continuing the strong growth of these brands, O'Meara will also be responsible for all licensing, distributor and direct relationships for The North Face, Kipling, Napapijri, Eastpak and JanSport brands throughout Asia and the Pacific.