A collection of news, articles and other featured Vantage Point content.
To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.
Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”
Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.
Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.
Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.
On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.
Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together.
Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.
Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.
As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.
The Network of Executive Women's CEO recommends eliminating #MeToo harassment through transparency and tracking.
When it comes to New Year resolutions, consumer goods companies must remember that their business data needs to get healthier, too.
An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."
Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.
Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.
Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.
Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity.
An "evolution revolution" is taking hold of retail and consumer goods. Technologies that seemed otherworldly are now the norm.
A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'
With shoppers enjoying more choices than ever, consumer goods companies should leverage AI to become more closely aligned with their behavior.
Packaged goods companies can capitalize on major online sales events by helping shoppers pre-load their carts with household essentials.
Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time.
Successful social media storytelling is a sure-fire way to create meaningful and engaging content for current and future buyers. Bring your brand's story to life with these guidelines.
Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.