Vantage Point

Press enter to search
Close search
Open Menu

Vantage Point

A collection of news, articles and other featured Vantage Point content.

The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.  

If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Brands must stop thinking about physical packaging as translatable to the digital environment and start thinking about the product detail page as their “digital package.”

Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Artificial intelligence can help brands build a deeper understanding of consumer behavior to develop more strategic, intelligent promotions.

On the digital shelf, pack size can be used to improve brand perception, engagement and profit margins in more ways than are immediately obvious.

Rather than intensifying competition, brands and retailers should stay in their swim lanes and find ways to delight consumers together.

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

Consumer goods manufacturers shouldn't wait for Amazon to force them into implementing strategies for e-commerce-optimized packaging — because there are many benefits to the practice.

The Network of Executive Women's CEO recommends eliminating #MeToo harassment through transparency and tracking.

When it comes to New Year resolutions, consumer goods companies must remember that their business data needs to get healthier, too.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."

Companies at either end of the consumer goods spectrum — traditional vs. new, big vs. small — are trying to emulate the better aspects of each other's practices. Here are some key things they're learning.

Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.

Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity. 

An "evolution revolution" is taking hold of retail and consumer goods. Technologies that seemed otherworldly are now the norm.

Show More