Unilever Implements Demand Sensing Globally

Unilever, one of the world's leading food, home and personal care product companies, signs a global agreement for Terra Technology's Demand Sensing and Multi-Enterprise Inventory Optimization solutions.
Unilever has been using Demand Sensing in North America for a year and significantly decreased forecast error in manufacturing and inventory. Unilever anticipates decreasing safety stock up to 15 percent following the worldwide implementation. Unilever also piloted the software in Europe and Asia, reducing forecast error more than 50 percent.
Gary Calveley, group vice president of Customer Service Excellence for Unilever, says, "Unilever standardized on Terra Technology's Demand Sensing and Inventory Optimization solutions to improve market responsiveness and decrease costs. As the global economy continues to be volatile and consumer spending remains unsteady, consumer products companies must accurately predict sales to decrease costs and maintain profits. Improving forecast accuracy and inventory planning helps Unilever meet consumer demand for products without carrying excess inventory."
To learn more about Unilever's successful implementation of Terra's solutions, join Doug Sloan, director, Supply Chain Operations Support, at a CGT hosted webinar on Wednesday, September 29, 2010 at 11:00 a.m. ET.