Tomorrow Is Here: Getting Hands-On With Generative AI’s Impact and Potential
Attendees at the most recent CGT League of Leaders meeting had the opportunity to dig deep and get hands-on with some of the most buzzed-about technologies in the industry.
Produced by CGT, the League is a cross-functional gathering of business and IT leaders in retail and consumer goods who meet quarterly to exchange ideas on a range of trends. The most recent meeting was held at the Infosys U.S. Education Center in Indianapolis March 5-6 under the theme of “Building Tomorrow,” and members had the opportunity to participate in a custom-designed, interactive tour that walked them through a range of AI use cases.
League members, who included senior executives from such companies as Kroger, Church & Dwight, Campbell Soup Company, Southeastern Grocers, and Tractor Supply Company, rotated through a range of different personalized stations for intimate Q&As about the different use cases. Many of the stations employed immersive technologies including AR, generative AI, and holograms — all of which combined to provide a deeper understanding of the applications and potential of AI.
Among the use cases were product ideation, influencer marketing, enabling personalization at scale in e-commerce, upskilling talent, autonomous retail and store design, supply chain transformation, and more.
For example, within supply chain transformation, attendees explored the myriad planning and forecasting challenges that occur when retailers classify SKUs in various ways. By using AI and machine learning, CPGs can harmonize product data so that it maps to internal hierarchy classification, the Infosys team explained.
This can potentially not only make it easier to view product classification regardless of retailer classification, but also improve joint planning sessions thanks to a more cohesive view of retailers’ product hierarchies, according to Infosys.
Members even had the chance to design a digital version of a luxury Birkin bag, and they enjoyed seeing the creative takes on each others’ journeys. The tour served to be an impactful visual guide for many of the themes they discussed during the various panels, presentations, and breakout groups over two days.
Learn more about the League of Leaders and how to get involved.
