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Timberland Deploys Enterprise Data Warehouse

To drive increased visibility into global sales and distribution channels and gain critical business insight to boost brand leadership, The Timberland Company will implement an enterprise data warehouse from Teradata. Timberland designs, engineers and markets premium-quality footwear, apparel and accessories for consumers. The Teradata solution is composed of many components including hardware, software and services. "Teradata's end-to-end data warehouse solution is an important part of our strategy to drive improvements in Timberland's business performance in the first half of 2008 and beyond," says Rosalee Hermens, vice president and chief information officer, Timberland. "Although our evaluation covered multiple solutions, we concluded that Teradata's vision aligned the most closely to ours while helping to establish our foundation for growth over Timberland's long range plan."
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