Sara Lee Deli announces the launch of a new, integrated marketing campaign to drive increased awareness of the Sara Lee Deli pre-sliced and sliced-to-order portfolios.
The image commerce platform Stipple introduced yet another new way to shop on the Internet this time with a platform that turns images into targeted storefronts by accurately crediting a brand's products.
The cosmetics giant executed the massive site overhaul in January 2011 as part of a concerted effort to further integrate digital and social into their marketing mix.
A merger with Koto.com launches the online marketplace for household essentials abroad, providing global CPG manufacturers a platform to engage international audiences.
The cloud-based e-commerce solution is key to the companys strategy to increase the reach of its brand identity into new global markets. Site traffic has increased, even in advance of implementing Internet SEO strategies.
Many companies use social media to build their brand, yet research indicates that they may also be able to monetize these channels. Online shoppers who interact with retailers on Facebook and Twitter are looking specifically for inside scoop on deals and want to stay up-to-date on products, according to new research. The study also highlights the popularity of group-buying sites and how smartphones influence social media.
