E-commerce

E-commerce has not only grown in popularity but has also evolved quickly at a rate at which physical retailers have needed to pivot to an omnicommerce approach – some shifting their focus to e-commerce while others have adopted new technology at the store level to provide the visual experience needed to keep customers engaged.

Bestowed upon an executive who has made the greatest demonstrable impact through the implementation and successful use of new marketing strategies, technologies and/or processes, this year's CMO of the Year winners are The Hershey Company’s Jill Baskin and e.l.f. Beauty’s Kory Marchisotto.