Not long ago, a global consumer products company began applying artificial intelligence- and machine learning-driven tools to its demand plans, promotional strategies and media plans in an effort to uncover new cost savings and revenue growth opportunities.
In Unpacked, CGT's new series of Tech Explainers, we break down AI in the supply chain, including its benefits and drawbacks, and where today's leading experts see the future potential.
Artificial intelligence can impact every link in the supply chain thanks to its ability to optimize data collection to increase visibility into operations, quicken decision making to proactively identify risks, and provide recommendations to head off challenges and seize new opportunities.
It’s not enough to simply invest in new technology and expect automation to take the reins. The successful future of AI in the supply chain depends upon forward-thinking, well-trained and well-supported IT teams.
For companies that are able to invest and position their business to unlock the potential of AI in the supply chain, the technology can provide a distinct competitive advantage.
Thanks to its ability to gather gigantic, disparate data sets, and then swiftly analyze the information to provide insights, the role of artificial intelligence in logistics is a valuable one as it helps consumer goods leaders make decisions more quickly, accurately, and efficiently.
Shifting consumer demands, geopolitical uncertainty, labor constraints, and residual pandemic-era behaviors can all have a negative impact on supply chain management. As a result, more companies are leveraging AI in the supply chain to improve their supply chain resilience.
