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Manufacturing

  • Straight Talk: TPM Reality Check

    Is TPM still relevant? Or are companies already getting the most out of their trade spend? CGT gathered thought leaders to assure you that TPM is providing immense value, particularly when an interdisciplinary approach is implemented that integrates multiple sources of data.

  • Dannon Conducts A Social Experiment

    A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

  • Market for Growth

    Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.

  • 2014 Social Media Solutions

    CGT pulled together a comprehensive listing of technology solution providers that can help meet the modern-day consumer goods company's social media platform, monitoring, measurement and engagement needs.

  • Deckers Steps Out with Digital Marketing

    Deckers Outdoor Corporation experienced 70 percent year-over-year growth since 2012 by strengthening its social media advertising and creating PLAs that replicate the in-store experience for online customers.

  • Going Mainstream

    There will come a day very soon when the words "crowdsourcing" and "open innovation" will become quaint, archaic reminders of ideation history. Here's why...

  • Mars Names President, Global Chocolate

    The executive has established an impressive record of leadership and collaboration through various roles with Mars over the past 22 years.

  • TOMS Partners With Bain to Accelerate Growth

    TOMS Founder and Chief Shoe Giver Blake Mycoskie will continue as visionary of the company and remain the 50 percent owner of TOMS.
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