Manufacturing

Goodyear's new senior sales and marketing executive will be responsible for establishing a program of sales and marketing excellence aligned with the company's focus on working from the market back to enhance the customer and consumer experience.

Jamba teams with Capgemini as part of its effort to achieve 10 percent to 20 percent G&A reduction goal and drive accelerated growth.

According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.

Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions.

Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment

Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.

A recent digital couponing campaign proved fruitful for The Dannon Company, which is on a on a mission to evolve the way with which it engages consumers and encourage them to eat yogurt every day.

Marketing programs need to change. The opportunity is to execute test and learn strategies and to get good at listening.