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Manufacturing

  • Jockey Partners with Gerber for Childrenswear Line

    The Baby Jockey collection for boys and girls includes bodysuits, sleep 'n play outfits, accessories and pant sets ranging in sizes 0 to 3 to 24 months.
  • Latino Shoppers Mirror Habits of American Consumers

    Over the past decade, the food buying habits of Hispanics have begun to mirror those of American consumers as a whole, and U.S. marketers must be aware of various emerging trends if they seek to effectively reach the increasingly influential Latino consumer segment
  • McCormick Reveals Trends in American Homemade Meals

    Because it's clear that homemade still matters, McCormick is collecting and sharing mealtime stories, tips and recipes from Americans who are cooking a meal with flavor and family at its heart.
  • Keurig Shares Soar After Kraft Announcement

    According to Kraft's Executive Vice President and President, Beverages Dino Bianco, this agreement offers the opportunity for expanded distribution across multiple channels, and is another example of Kraft's focus on long-term growth in action.
  • Sam's Club Calls on Small Businesses for New Products

    Sams Club is participating in the event to engage new suppliers, strengthen relationships with local suppliers, and identify new food and beverage products relevant to Sams Club members in the Southwest and Western regions.
  • Oscar Mayer Awakens Sizzling Consumer Conversations

    As the bacon category leader, Kraft Foods Group, Inc.'s billion-dollar Oscar Mayer brand does not need marketing gimmicks to keep consumers coming back for more of its beloved bacon products. But, its comfortable position is not stopping the brand from pursuing its passion to delight bacon aficionados and loyal consumers with one innovation after another.
  • Straight Talk: TPM Reality Check

    Is TPM still relevant? Or are companies already getting the most out of their trade spend? CGT gathered thought leaders to assure you that TPM is providing immense value, particularly when an interdisciplinary approach is implemented that integrates multiple sources of data.
  • Mike's Hard Lemonade Goes All In on Digital?

    In step with its target consumer, Mike's Hard Lemonade made the decision to trade in its historically TV-dominated marketing strategy for one that's 100 percent digital in 2014. This change will give the brand the opportunity to engage with its target consumers more frequently and be part of the two-way conversation.
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