Manufacturing

New research take a closer look at the digital activities being rolled out in the consumer goods industry, the drivers behind them and how marketing organizations are responding.

CGT introduces you to six technology innovations that aim to drive business outcomes for competitive consumer goods companies.

As Canada's e-commerce landscape began to flourish, Unilever realized the inefficiencies connected to its lack of a product information management hub. With no time to waste, Unilever enlisted the services of Hubba, the B2B social network that also acts as a product information-sharing platform to simplify digital asset management.

Leveraged in the right ways, mobile technology can lead to massive efficiency gains as well as sophisticated interactions with consumers. This edition of CGT Straight Talk taps the collective brainpower of industry thought leaders in the space to debunk crippling myths around mobility.

Energizer was determined to accurately assess the ROI of retail service activities at granular levels. It sought to understand which services drive the most incremental sales and which cost the most to perform. It needed a process and a database to collect and deliver the data in a meaningful way.

Go behind the scenes at this inaugural event, during which consumer goods companies at all levels in global expansion engaged in high-level discussions about entering and accelerating growth in the BRICS and far beyond.

A comprehensive listing of technology solution providers that help facilitate new product development, launch and more.

With Facebook growing rapidly as a powerful consumer touch point, Dr Pepper set out to revamp its social media program. What happened next was nothing short of miraculous. In just 15 months, Dr Pepper's Facebook fan count skyrocketed from one million to 10 million.