With strong consumer relationships, brand trust and a 100-year-old heritage, Hallmark Cards, Inc. has been trusted with marking milestones in consumers' lives. So, the company decided to transform how it innovates and engages its consumer.
It's no secret that trade spend is one of the biggest expenses for CG manufacturers, with over half of the industry spending between 10 percent and 20 percent of gross sales on promotions.
With the need to offer a greater number of beverage choices from a fountain dispenser, Coca-Cola was presented with the challenge to reinvent the fountain business.