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Smarter Consumer Products Marketing: Understanding Consumers, Building Brands
There has been a seismic shift in the way consumers think, act and expect to be treated. Join us as we examine five recent studies to better understand the smarter consumer and investigate their big data analytical aftershocks.
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P&G, Kraft, Starbucks Talk Driving Innovation
Innovation-focused executives from P&G, Kraft, Starbucks and many more met to deepen their understanding of driving true innovation at CGT's seventh annual Growth and Innovation Forum. Here are the key takeaways from the events insightful presentations, panel discussions, and more.