CGT and Gartner Inc. team to bring you research on the latest technology and business process trends in the consumer goods industry. Topics include downstream data, S&OP, mobility, and much more.
Available since Oct. 1 in dairy aisles, the product will be supported by a major integrated marketing campaign in January, including national advertising, public relations, consumer promotions and digital.
The Clorox Company is optimizing its logistics processes by investing in innovative technology, which is a key component to achieving its Centennial Strategy.
This month, Robert Byrne, president and CEO of Terra Technology, provides his perspective on how supply chains have evolved and what it will take to stay ahead of the curve.
CGT partners with Logility to understand industry adoption rates, capabilities and vision for inventory optimization. Not surprisingly, larger companies are further ahead in completing meaningful implementations.
Throughout the regular season, the campaign will feature a series of documentary-style videos, a Facebook page, and other marketing channels including advertising and packaging.
For Nestle, Direct Store Delivery, pizza and ice cream are seasonal and promotion-driven, and variety has exploded in recent years. So, it turned to demand-driven forecasting to achieve bottom-line improvements.
