Consumer Engagement

E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups.

Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals.

To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

Concept Designs developed a comprehensive display program for the temperature-controlled cups and mugs of Ember Technologies.